亚马逊review新政后怎么玩转评论
2016年12月20日
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自从亚马逊更新review政策后，都被亚马逊最新的评论规范吓坏了，都认为凡是索取评论，都是违规的。今天我们聊聊review新政，要怎么玩转评论。
首先来看看最新亚马逊 Prohibited seller activities and actions （卖家违规活动及行为）的索评规范。
General Guidelines
一般准则
Misuse of ratings, feedback, or reviews
滥用商品评论、卖家反馈和评分
Any attempt to manipulate ratings, feedback, or reviews is prohibited.
任何操作商品评论、卖家反馈以及评分的行为都不被允许。
Ratings and feedback The rating and feedback features allow buyers to evaluate the overall performance of a seller, helping sellers to develop a reputation within the Amazon Marketplace. You may not post abusive or inappropriate feedback or include personal information about a transaction partner. This also includes posting ratings or feedback to your own account. You may request feedback from a buyer, however you may not pay or offer any incentive to a buyer for either providing or removing feedback.
You may request feedback from a buyer
卖家反馈和评分：卖家反馈的评分功能提供买家一个衡量卖家绩效的标准，帮助卖家在亚马逊站点中提升自家店铺的名气。提缴卖家反馈的内容不可含有辱骂与不恰当的字眼，或泄漏买方私人资讯，并禁止自己给自身经营的店铺反馈。你可以向买家索取卖家反馈，但严禁任何金钱或物质等诱因作为买家撰写及移除评伦的奖励。
Reviews Reviews are important to the Amazon Marketplace, providing a forum for feedback about product and service details and reviewers' experiences with products and services—positive or negative. You may not write reviews for products or services that you have a financial interest in, including reviews for products or services that you or your competitors sell. Additionally, you may not provide compensation （including free or discounted products） for a review. Review solicitations that ask for only positive reviews or that offer compensation are prohibited. You may not ask buyers to modify or remove reviews.
商品评论：亚马逊的买家可提交正负商品评论来传达对商品或服务的感想，作为消费者重要的商品讯息来源。禁止针对跟自身有利益关系的商品，或为自身以及竟争对手的商品撰写评论。此外，提供犒赏（包括免费或是折价的商品） 来索取评论不被许可。提供犒赏只索取好评，或是只索取好评也不被准许。卖家不行请求买家更改或是移除差评。看完这项条例，各位应该可以清楚地了解何谓亚马逊所说的操作商品评论、卖家反馈以及评分的行为。
我们简单总结一下：
①严禁任何金钱或物质上等诱因作为买家撰写及移除评伦的奖励。
②提供犒赏（包括免费或是折价的商品） 来索取评论不被许可。
③提供犒赏只索取好评，或是只索取好评也不被准许。
④卖家不能请求买家更改或是移除差评。
⑤你可以发信向买家索取卖家反馈和商品评论，但 no string attached （不要免费或折价送这送那，还要求好评！）。
新review 政策中，要合乎亚马逊索评规则，现在看来唯有寄信给买家请求留下反馈和评论才行。
首先来看看最新亚马逊 Prohibited seller activities and actions （卖家违规活动及行为）的索评规范。
General Guidelines
一般准则
Misuse of ratings, feedback, or reviews
滥用商品评论、卖家反馈和评分
Any attempt to manipulate ratings, feedback, or reviews is prohibited.
任何操作商品评论、卖家反馈以及评分的行为都不被允许。
Ratings and feedback The rating and feedback features allow buyers to evaluate the overall performance of a seller, helping sellers to develop a reputation within the Amazon Marketplace. You may not post abusive or inappropriate feedback or include personal information about a transaction partner. This also includes posting ratings or feedback to your own account. You may request feedback from a buyer, however you may not pay or offer any incentive to a buyer for either providing or removing feedback.
You may request feedback from a buyer
卖家反馈和评分：卖家反馈的评分功能提供买家一个衡量卖家绩效的标准，帮助卖家在亚马逊站点中提升自家店铺的名气。提缴卖家反馈的内容不可含有辱骂与不恰当的字眼，或泄漏买方私人资讯，并禁止自己给自身经营的店铺反馈。你可以向买家索取卖家反馈，但严禁任何金钱或物质等诱因作为买家撰写及移除评伦的奖励。
Reviews Reviews are important to the Amazon Marketplace, providing a forum for feedback about product and service details and reviewers' experiences with products and services—positive or negative. You may not write reviews for products or services that you have a financial interest in, including reviews for products or services that you or your competitors sell. Additionally, you may not provide compensation （including free or discounted products） for a review. Review solicitations that ask for only positive reviews or that offer compensation are prohibited. You may not ask buyers to modify or remove reviews.
商品评论：亚马逊的买家可提交正负商品评论来传达对商品或服务的感想，作为消费者重要的商品讯息来源。禁止针对跟自身有利益关系的商品，或为自身以及竟争对手的商品撰写评论。此外，提供犒赏（包括免费或是折价的商品） 来索取评论不被许可。提供犒赏只索取好评，或是只索取好评也不被准许。卖家不行请求买家更改或是移除差评。看完这项条例，各位应该可以清楚地了解何谓亚马逊所说的操作商品评论、卖家反馈以及评分的行为。
我们简单总结一下：
①严禁任何金钱或物质上等诱因作为买家撰写及移除评伦的奖励。
②提供犒赏（包括免费或是折价的商品） 来索取评论不被许可。
③提供犒赏只索取好评，或是只索取好评也不被准许。
④卖家不能请求买家更改或是移除差评。
⑤你可以发信向买家索取卖家反馈和商品评论，但 no string attached （不要免费或折价送这送那，还要求好评！）。
新review 政策中，要合乎亚马逊索评规则，现在看来唯有寄信给买家请求留下反馈和评论才行。